At a glance
Pay shows the low (10th percentile) to high (90th percentile) Canada-wide wages for Advertising, marketing and public relations managers, from Job Bank (2023–2024), as yearly amounts for full-time work. Pay varies by province, city and experience. See wages in your area on Job Bank
What you'll do
- Set marketing strategy and plans that support business goals
- Manage the marketing budget, team and agencies
- Oversee brand, campaigns, content and digital channels
- Work with sales on lead generation and messaging
- Measure results and report to leadership
How to get there
- Build experience across several marketing channels.
- Lead campaigns, agencies or junior marketers.
- A marketing or business degree and membership in the Canadian Marketing Association can help.
Your bilingual advantage
Speaking two languages makes you stand out in Marketing Manager jobs. Here's where it helps most and how to prove it.
Where bilingual skills are in demand
- Quebec, where French is the language of work and English or other languages often help with clients outside the province
- New Brunswick, Canada's only officially bilingual province
- Ottawa–Gatineau and the federal public service, where many positions are designated bilingual
- National companies serving customers across Canada, and employers serving newcomer communities in other languages
Prove your level
Employers trust a recognized result more than "fluent". For French, common tests include the DELF and DALF diplomas and the TEF and TCF tests. Federal public service jobs use their own Second Language Evaluation (levels A, B and C). Describe your level for speaking, reading and writing separately.
Expect part of the interview in each language
Bilingual employers often switch languages during the interview or give a short written task. Practise answering the questions on this page in both languages.
What employers look for
Usually required
- 5+ years in marketing, with team or agency management
- A track record of campaigns with measurable results
- Budget management experience
- Strong writing and presentation skills
- Experience with marketing analytics and automation tools
Gives you an edge
- Experience marketing in both English and French
- Experience in our industry
How to stand out
Show campaigns with measurable results.
Describe budgets and teams you managed.
Marketing in English and French is a big advantage in Canada.
See a full Bilingual Marketing Manager résumé example, or get our Bilingual Resume Template.
Interview questions to prepare for
Employers hiring for this job often ask questions like these. Prepare a short, specific example for each.
- Walk me through a marketing plan you built and how it performed.
- How do you decide how to split a budget across channels?
- Tell me about a campaign that didn't work. What did you learn?
- How do you work with sales on lead quality?
- What would you change about our marketing today?
Where it can lead
Your rights and tips as a job seeker in Canada
Know the pay before you apply
In British Columbia and Prince Edward Island, public job postings must include the pay or pay range. In Ontario, so must postings from employers with 25 or more employees made since January 1, 2026. Use the pay on this page to judge whether an offer is fair.
New to Canada?
In Ontario, employers with 25 or more employees can't ask for Canadian experience in a job posting or application form. For regulated jobs, such as engineering, teaching or a skilled trade, contact the provincial regulator early to have your credentials assessed.
You're protected from discrimination
Human rights laws mean employers can't make hiring decisions based on your age, sex, gender identity, race, religion, disability, or family or marital status. You can ask for accommodation during the hiring process, for example for an interview.
Hear back after interviews
In Ontario, employers with 25 or more employees must tell you within 45 days of your last interview whether a hiring decision has been made for a publicly advertised job.
Never pay to get a job
Real employers don't charge you to apply, to be trained or to be hired, and they don't ask for banking details before an offer. Only share your Social Insurance Number (SIN) after you're hired. Stay safe from job scams
Starting out young?
Each province sets its own minimum working age and limits on hours for young workers. See the rules by province
General information, checked on October 3, 2026. It isn't legal advice; rules depend on your province or territory.
Find your next Marketing Manager job
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