Sr. Manager, Email and Distributed Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As Senior Manager, Email and Distributed Marketing, you will support the strategy and lead the execution, governance, optimization, and ongoing management of advisor- and business-driven email communications across both Salesforce Marketing Cloud and traditional email channels, including Outlook embedded email communications. As a member of the Wealth Digital, Marketing and Communications team, you will support Wealth Management by enabling scalable, compliant, and effective marketing and communication solutions that advance advisor and broader business objectives.

The successful candidate will bring deep digital marketing expertise, strong channel management capability, marketing technology knowledge, and operational leadership to oversee a multi-channel email ecosystem. This includes leading sophisticated Distributed Marketing capabilities within Salesforce Marketing Cloud, with a strong focus on journey strategy, development, orchestration, optimization, and lifecycle management, while also governing more traditional email formats and processes to ensure consistency, compliance, and effectiveness across all outbound communications.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Strategic & Innovative Thinking – Support the digital strategy and roadmap to ensure advisors’ and clients’ needs are addressed. Assess the impact of delivered programs in achieving desired goals and objectives, and define KPIs and success metrics across the full email channel ecosystem, including journey performance, progression, engagement, and conversion outcomes.
• Email Campaign Execution – Support the end-to-end delivery of marketing, advisor, and transactional email campaigns across OFT, Distributed Marketing, and Salesforce Marketing Cloud channels. Coordinate timelines, prepare assets, and help ensure communications are launched accurately, efficiently, and in alignment with business priorities.
• Email Build, Deployment & Distributed Marketing Enablement – Build, format, personalize, and manage email communications within Salesforce Marketing Cloud and Distributed Marketing frameworks, and support deployment activities, including hands-on execution of Outlook file template emails where required. Enable scalable advisor communications through Distributed Marketing templates, user workflows, and channel governance.
• Journey Development & Management – Lead the design, build, testing, deployment, and ongoing management of Salesforce Marketing Cloud journeys using Journey Builder. Develop triggered, scheduled, and behavior-based journeys that support client and advisor communications across the lifecycle. Manage entry sources, audience segmentation, decision splits, wait steps, versioning, and journey health to ensure relevant, timely, and effective communications.
• Distributed Marketing Management – Oversee the implementation and ongoing management of Distributed Marketing capabilities to support advisor-level communications at scale. Partner with stakeholders to develop templates, establish usage standards, manage approvals and governance requirements, and enhance the advisor experience while maintaining compliance and brand consistency.
• Journey Optimization & Personalization – Monitor journey and Distributed Marketing performance and recommend enhancements to improve engagement, operational efficiency, and business outcomes. Apply segmentation, dynamic content, personalization logic, A/B testing, and audience rules to continuously optimize journey effectiveness and user experience.
• Automation & Operational Excellence – Lead campaign workflow setup and operational support through Automation Studio, Distributed Marketing processes, and related Salesforce Marketing Cloud capabilities to enable reliable audience selection, data flows, triggered sends, and campaign execution processes.
• Cross-Functional Collaboration – Partner with advisors, business stakeholders, technology teams, compliance, and marketing partners to translate communication objectives into scalable Distributed Marketing and Salesforce Marketing Cloud journey solutions.
• Project Management – Lead programs with enterprise partners, managing channel backlogs, prioritization, dependencies, and strategic alignment across Distributed Marketing, journey, and email initiatives.
• Quality Assurance & Compliance – Review campaign content, journey configuration, Distributed Marketing setup, segmentation logic, personalization rules, and deployment details carefully to support accuracy, consistency, and alignment with brand, regulatory, privacy, and accessibility expectations.

Who you are

• You have a degree/diploma in Marketing, Communications, or a related field.
• You can demonstrate experience in email campaign execution, journey development, Distributed Marketing, and marketing automation, including strong hands-on expertise with Salesforce Marketing Cloud, Journey Builder, Automation Studio, Distributed Marketing, audience segmentation, testing, and deployment. Experience with Outlook file template (OFT) development is also required. It’s an asset if you have experience supporting both marketing and transactional communications in a regulated industry.
• You have relevant experience. You bring 7–10 years of digital marketing, email marketing, CRM, or campaign delivery experience, with strong hands-on exposure to building, managing, testing, and optimizing multi-step journeys, Distributed Marketing programs, and email communications.
• You understand customer journey orchestration and distributed communications. You have experience developing and managing lifecycle, triggered, and event-based communications, and you are comfortable using data, segmentation, and decision logic to deliver more personalized and effective experiences across centralized and advisor-enabled channels.
• You know that details matter. You notice things that others don’t. Your critical thinking skills help inform your decision-making, particularly when managing journey logic, Distributed Marketing governance, campaign setup, and deployment accuracy.
• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
• You love to learn. You're passionate about growing your knowledge. You have a strong sense of curiosity and stay current on evolving email marketing, automation, Distributed Marketing, and Salesforce Marketing Cloud capabilities.
• You live your values. You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communication, Customer Engagement, Dashboard Reporting, Deliverables Management, Digital Content, Digital Marketing Campaigns, Facilitation, Metrics Development, Teamwork, User Experience (UX)