Digital Expansion Associate - Simplii Financial

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing 

Simplii Financial is a modern, customer-first organization, and the Digital Expansion team sits at the heart of how that commitment reaches people. This is the team that turns strategy into signal, executing high-impact campaigns, building and optimizing always-on client journeys, and ensuring every personalized communication we send is smarter and more effective than the last. As a Digital Expansion Associate at Simplii, you are embedded in a squad where you support the execution and optimization of personalized campaigns and client journeys across web, online banking, and mobile channels. You learn our marketing technology stack hands-on, working alongside experienced practitioners in Braze, Adobe Target, and Adobe Analytics. You help prepare campaigns, pull and organize performance data, and bring careful attention to detail and genuine curiosity about what moves customers. 

At CIBC, we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote. 

How you'll succeed 

• Campaign Support and Build You assist in building and quality-checking campaigns and client journeys, working from clear briefs and learning how audiences, triggers, and content come together in Braze and Adobe Target. You help make sure every campaign goes out accurately and on time. 

• Martech Platform Learning You build working knowledge of our Martech stack, including Braze, Adobe Target, and Adobe Analytics. You ask good questions, practice in testing environments, and grow your confidence with each campaign cycle. 

• Reporting and Analysis Support You pull campaign performance data, organize it into clear reports and dashboards, and flag patterns that deserve a closer look. You are developing your ability to turn numbers into simple, useful observations for the team. 

• Cross-Functional Participation You take part in squad ceremonies and work alongside Product, Growth, Analytics, and Marketing partners, sharing updates clearly and learning how each discipline shapes the work. 

• Craft Development You treat every campaign as a chance to learn. You seek feedback, document what you discover, and bring new techniques and ideas back to the team. 

Who you are 

• You bring a strong academic foundation in marketing, business, communications, analytics, or a related field, along with hands-on exposure to digital marketing or data work through co-op placements, internships, coursework, or personal projects. Familiarity with Braze, Adobe Analytics, Adobe Target, or comparable marketing platforms is an asset, as is comfort working with data in Excel or similar tools. 

• You put the customer first, always. You understand that every campaign and communication reaches a real person making real financial decisions. You read what you build the way the customer would, and you speak up when something feels confusing, poorly timed, or more useful to us than to them. 

• You are curious and eager to learn. You ask good questions, look for the reason behind what you see, and apply what you learn to your next piece of work. You see every campaign cycle as a chance to get better. 

• You are detail-oriented by nature. You catch the broken link, the mismatched audience, and the line of copy that does not quite fit. Accuracy matters to you because you know what is at stake when a message reaches a customer. 

• You are digitally curious. You enjoy figuring out how new tools and platforms work, and you pick them up quickly. 

• You are a dependable teammate. You show up prepared, follow through on your commitments, take feedback well, and make it easy for the people around you to trust your work. 

• You live your values. You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best. 

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Marketing Campaigns