Director of Digital Products, Ad Experiences and Audience Activation (Hybrid/Telework)

Position Title:

Director of Digital Products, Ad Experiences and Audience Activation (Hybrid/Telework)

Status of Employment:

Permanent

Position Language Requirement:

English, French

Language Skills:

English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - B - Intermediate), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - B - Intermediate)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2026-11-01 11:59 PM

This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Job Overview:

This position is part of the Digital Media department, which oversees CBC and Radio-Canada’s flagship digital products.

In partnership with the Media Solutions division, the person in this role plays a key role in shaping the vision for CBC-RC monetization experience evolution. They leverage a deep understanding of digital, user behaviours, market trends, and technology to inform strategic thinking and guide product direction.  They also will support the day to day audience segmentation activities and support and inform the monetization data strategy and roadmaps.

They lead the monetization products evolution — from testing to discovery to delivery — balancing user needs with business objectives. They work to enhance the overall experience and drive innovation to retain current clients, audiences and attract new ones. They also ensure the continuous evolution of tools and solutions that support Media Solutions and Marketing team operations as it relates to audience segmentation.

They collaborate with product managers to coordinate the work carried out by the product teams. They maintain strong ties with the sales, marketing, communications, and ad tech teams to ensure strategic and operational alignment.

This role also aims to create synergies across products to strengthen engagement within Radio-Canada’s broader digital ecosystem. The individual actively contributes to the organization’s digital transformation initiatives.

Why this role is important:

• You are responsible for leading and evolving the organizations ability to drive revenue through the creation and maintenance of innovative ad products and services.  
• You are responsible for developing a strategic roadmap that aligns to the strategic priorities of the Media Solutions (Sales) team, by identifying and executing on the highest priorities.
• You enable the evolution of ad formats, the integration of technologies within the ad tech stack, the evolution of the data strategy and the enablement of key features and improvements for our users.
• You establish a testing practice that is continuously finding ways to improve the existing ad experience with new ad loads, scenarios by user type and ad formats to adopt.
• You are in lock step with the strategy of the Media Solutions team.  The products that your teams develop are relevant in the market and sellable.  
• You enable real collaboration between your stakeholders and the product teams focusing them on solving problems together.  
• You are the main point of accountability and escalation to Media Solutions as it relates to product development. 
• You coach and mentor a cross functional team of product managers, data analysts and data experts. 

Core Competencies / Mindset:

This role requires a proactive and collaborative leader who acts as a crucial link between technical possibilities and business needs:

• Problem Solver & Roadblock Remover: key to understanding what is possible, navigating the entire team around roadblocks, and creating options and alternatives to respond to business problems
• Collaborative Leader: creates a positive and collaborative space that fosters deeper understanding between supported teams, often by facilitating meetings as forums for problem-solving
• Clarity & Accountability: key to creating clarity on the roadmap, ensuring decisions are made, and escalating effectively to clear the path on execution
• Efficiency Driver: focused on making things easier, faster, smoother, and better, including filling gaps personally with conversations and trackers, and coaching resources on performance
• Client Service Mindset: sets high standards, seeks out feedback, acts on it, and ensures teams are serving stakeholders appropriately
• Action-Oriented & Transparent: strongly biased towards action, pushing for ways forward with personal involvement over passing the buck. Works transparently, ensuring risks are appropriately distributed across all decision makers rather than made in silos
• Product Leader: reinforces basic product principles, helps teams find effective ways forward, emphasizing the quest for value over increments of work

How you will make an impact:

• You will work closely with your partners in Media Solutions - from Ad Tech, Ad Operations and Data Monetization to understand their needs to deepen the nature of the relationship.  You will invest the time in understanding their strategic roadmaps and the most important problems to solve.  
• You will work closely with a team of product managers to ensure that roadmaps reflect the priorities and needs of the stakeholders and you will make sure the teams are focused on the right things.  You will make sure that the product teams are delivering real value to your stakeholders.
• You will enable the generation of revenue through the activation of audiences first party data.  

Candidate Qualifications:

• Minimum of five to seven (5 to 7) years of progressive leadership within the media or advertising industry
• Deep expertise in advertising, digital transformation, and multi-platform consumer behaviour
• Demonstrated adaptability in dynamic environments with the resilience to navigate ambiguity and lead organizational change
• Exceptional communication and presentation skills; bilingual proficiency in French and English is highly desirable
• Superior relationship management skills with a proven ability to influence senior executives through diplomacy and strategic negotiation
• Ability to manage competing priorities and high-pressure deadlines with operational excellence

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time